Memphis Brand

As a first of its kind non-profit, Memphis Brand is firmly dedicated to elevating Memphis as an epicenter of diversity, inclusion, and creativity. We believe in creating catalytic positive change for our diverse community with the research and results that prove it. We call it “soul.”


It takes soul to find a rhythm all your own, to give more than you take, and to change the world around you. It takes soul to be a Memphian. We are a city of doers, dreamers and believers. That’s what drives this unstoppable city. For those who change the world – welcome home.

We are Memphis. Welcome to our city of soul. Don’t forget to bring yours.


Unlike ever before, Memphis Brand has put our minority-majority status at the forefront of Memphis’ story, honoring and elevating our multicultural voices and creating direct pipelines for opportunities for centered on jobs, entrepreneurship, community and culture.

Soul Is Change Adverting Campaign
  • As talented and diverse individuals leave large cities, showcases the unique and undeniable opportunities of living and working in Memphis.
  • We are breaking new ground with powerful partnerships designed to elevate Memphis as a hub of diversity and opportunity for both talent and investors. “Blavity’s AfroTech Memphis” launched in 2020 with more than 80% of attendees stating they would consider relocating or starting their business in Memphis.
  • We are powering ecosystems vital to Memphis’ growth. With the launch of WeAreMemphis Music we have created a network connecting studios, non-profits, venues and musicians that is breaking new Memphis artists while driving business.



Followers Online


2.6 Billion

Media Impressions


$44 Million

Media Value


$19 Billion

Invested in Real Estate Projects



Unstoppable City

Powering A Movement

At Memphis Brand, we’re all about powering a movement. Through strategic communications, we’ve not only put Memphis in the national spotlight but also built a community that works together to share the best of what the city has to offer.

60% of Memphians now say Memphis is, or is becoming, a great city to live work and play – up 23% since we began our work!

Creating engaging digital content that provides Memphians with a sense of pride is the name of our game—and our audience loves the content we create. From keeping up with the latest social media trends to producing articles focused on Memphis’ outstanding citizens, we make sure Memphians know that there’s so much to be proud of.

The WeAreMemphis community celebrates 300,000 followers and a home at which ranks in the XX% of websites worldwide!

It’s not just about blog posts and social media—our public relations efforts keep positive stories about the city at the forefront of local and national news. Whether its entrepreneurs using their grit and grind to create innovative products and services to local artists and musicians wowing the world with their talents, we’ve got a lot to share.

Since our launch, we have generated over 250 positive stories about Memphis and our citizens creating change – that equates to over 2.6 Billion positive impressions worth $44 Million in media value!

In The News

While you can always check out the latest news, here are some of our favorite media hits:

Take a Look

Emerging Projects

Memphis Riverpark

One Beale

The Edge District

Memphis International Airport